Saturday, December 26, 2015
Collection 2015: La Maison des Carrés
To ring in the new year, I thought of a design to celebrate one more aspect of the Maison.
La Maison des Carrés is the name of Hermes' online boutique, dedicated to the iconic Hermès silk square.
To celebrate the concept, La Maison des Carrés is a delightful, colourful, humorous account of the creation of an Hermès silk square, from its initial inspiration to the point of sale, with a peek at the colouring and printing processes along the way. Here, too, are the house museum and its cabinet of curiosities (the inspiration for so many designs), the creative studio – that vital incubator of talent – and last but not least the actors who escort each carré on its great adventure, together with the hubs and nerve centres where each scarf’s destiny is spun and woven, before being tied at the neck, shoulders, waist or head of whoever chooses to buy it and take it home.