Saturday, March 7, 2009

Collection FW2008: Tohu Bohu

In French, "Tohu Bohu" means tumult, commotion, so "Hurly Burly" would be an appropriate translation. This scarf, first released in 2004 and reissued in 2008 and again in 2010 on cashmere/silk, features concentric circles, each of a different colour, starting in the middle of the scarf and increasing in size until the largest circle becomes inscribed within the scarf. Within the widths of select circles are inscribed, one per circle, the letters that make up "Hermes". Each of the corners depicts one element of the address of the Maison's Faubourg St.-Honore flagship boutique - "24", "Fbg", "Paris" and "France", each word having its letters in disorder (the other definition of "tohu bohu"). Finally, the very edge of the scarf features the many colours that have been already included in the design, in a sequence, similar to that of the Human DNA, that's harmoniously playful and adds the extra element of surprise and "fun" when the scarf is worn.

The design was created by Claudia Stuhlhofer Mayr, a very successful designer - and the only Austrian designer in the art team of Hermes for twelve years.

This pattern was an instant success with fans of Hermes, including the most renowned Italian singer of all times, the late Luciano Pavarotti (seen here wearing the orange GM version - "grand modele", or "large size-XL" - in cashmere/silk blend).

In response to such popularity, Hermes has further satisfied the public's thirst by adapting this design for jewelry and household items such as porcelain, themselves very popular items and sought-after collectibles.

No comments:

Post a Comment