Thursday, December 3, 2009

Homage to Japan: Ginza 2001 Limited Edition

One of my favourite scarves, depicting - in my mind - the true Japanese spirit of exquisite beauty through simplicity, this limited edition is a fabulous scarf both to wear and to display in a frame. Ginza is a "quartier" (district) in Tokyo world-famous as the "shopping Mecca" of Japan. The most resonant names in retail world-wide opened shop here and have been mesmerizing consumers with their creations. Hermes is no exception: the Ginza boutique rises some eight stories high and lures admirers with a vast selection of items and choices, far beyond your "average" Hermes store. As the real estate in Japan is at a premium (and Tokyo's in particular is exorbitant), most retailers choose to develop and grow "vertically", so the shopping experience remains tremendously rich despite a rather limited footprint of the location on the ground. The sensation of a world apart (within a world apart, particularly for me, as a European living in North America) is further enhanced by the emblematic opaque glass bricks that embellish one side of the boutique and that allow a distinct sunlight to brighten every floor without any visual distractions from the outside. A definite "must" in this iconic building for anyone seeking memorable experiences.

1 comment:

  1. very nice description and the story around the scarf... however the scarf is nice, but too simple / plain for me... not something I would buy